Cutting Commercials: how to create the worlds best TV ads for brands in the 21st century

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Bibliographic Details
Main Author:	Jim Aitchison
Format:	TEXT
Published:	Prentice Hall
Subjects:	This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertis
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