Marketing Management: Anlysis, Planning, Implentation, and Control

Marketing Management: Anlysis, Planning, Implentation, and Control

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Main Author: Philip Kotler
Format: TEXT
Published: Prentice Hall
Subjects:
About this title: This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also under
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spelling amikomlib-19602016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Management: Anlysis, Planning, Implentation, and ControlPhilip KotlerAbout this title: This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underPrentice HallTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic About this title: This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also under
spellingShingle About this title: This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also under
Philip Kotler
Marketing Management: Anlysis, Planning, Implentation, and Control
description
format TEXT
author Philip Kotler
author_facet Philip Kotler
author_sort Philip Kotler
title Marketing Management: Anlysis, Planning, Implentation, and Control
title_short Marketing Management: Anlysis, Planning, Implentation, and Control
title_full Marketing Management: Anlysis, Planning, Implentation, and Control
title_fullStr Marketing Management: Anlysis, Planning, Implentation, and Control
title_full_unstemmed Marketing Management: Anlysis, Planning, Implentation, and Control
title_sort marketing management: anlysis, planning, implentation, and control
publisher Prentice Hall
publishDate
_version_ 1742475445317664768

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