Marketing Management: Anlysis, Planning, Implentation, and Control

Marketing Management: Anlysis, Planning, Implentation, and Control

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Bibliographic Details
Main Author: Philip Kotler
Format: TEXT
Published: Prentice Hall
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About this title: This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also under
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