Advertising Principles and Practice

Advertising Principles and Practice

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Bibliographic Details
Main Author: William Wells
Format: TEXT
Published: Prentice Hall
Subjects:
Synopsis: I. ADVERTISING FOUNDATIONS AND ENVIRONMENT. 1. Introduction to Advertising. 2. Advertising and Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process. II. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY.
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