Advertising Principles and Practice
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amikomlib-19892016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising Principles and PracticeJohn BurnettSynopsis: I. ADVERTISING FOUNDATIONS AND ENVIRONMENT. 1. Introduction to Advertising. 2. Advertising and Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process. II. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY. Prentice HallTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
Synopsis: I. ADVERTISING FOUNDATIONS AND ENVIRONMENT. 1. Introduction to Advertising. 2. Advertising and Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process. II. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY. |
| spellingShingle |
Synopsis: I. ADVERTISING FOUNDATIONS AND ENVIRONMENT. 1. Introduction to Advertising. 2. Advertising and Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process. II. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY. John Burnett Advertising Principles and Practice |
| description |
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| format |
TEXT |
| author |
John Burnett |
| author_facet |
John Burnett |
| author_sort |
John Burnett |
| title |
Advertising Principles and Practice |
| title_short |
Advertising Principles and Practice |
| title_full |
Advertising Principles and Practice |
| title_fullStr |
Advertising Principles and Practice |
| title_full_unstemmed |
Advertising Principles and Practice |
| title_sort |
advertising principles and practice |
| publisher |
Prentice Hall |
| publishDate |
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| _version_ |
1742475452661891072 |