Advertising Principles and Practice

Advertising Principles and Practice

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Main Author: Sandra Moriarty
Format: TEXT
Published: Prentice Hall
Subjects:
Synopsis: I. ADVERTISING FOUNDATIONS AND ENVIRONMENT. 1. Introduction to Advertising. 2. Advertising and Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process. II. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY.
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id amikomlib-1990
record_format oai_dc
spelling amikomlib-19902016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising Principles and PracticeSandra MoriartySynopsis: I. ADVERTISING FOUNDATIONS AND ENVIRONMENT. 1. Introduction to Advertising. 2. Advertising and Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process. II. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY. Prentice HallTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Synopsis: I. ADVERTISING FOUNDATIONS AND ENVIRONMENT. 1. Introduction to Advertising. 2. Advertising and Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process. II. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY.
spellingShingle Synopsis: I. ADVERTISING FOUNDATIONS AND ENVIRONMENT. 1. Introduction to Advertising. 2. Advertising and Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process. II. ADVERTISING BACKGROUND, PLANNING, AND STRATEGY.
Sandra Moriarty
Advertising Principles and Practice
description
format TEXT
author Sandra Moriarty
author_facet Sandra Moriarty
author_sort Sandra Moriarty
title Advertising Principles and Practice
title_short Advertising Principles and Practice
title_full Advertising Principles and Practice
title_fullStr Advertising Principles and Practice
title_full_unstemmed Advertising Principles and Practice
title_sort advertising principles and practice
publisher Prentice Hall
publishDate
_version_ 1742475453078175744

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