Principles of Marketing
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amikomlib-19972016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAPrinciples of MarketingPhilip KotlerSynopsis: I. UNDERSTANDING MARKETING AND THE MARKETING PROCESS. 1. Marketing: Managing Profitable Customer Relationships. 2. Company and Marketing Strategy: Partnering to Build Customer Relationships. 3. Marketing in the Digital Age: Making New Customer CPrentice HallTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
Synopsis: I. UNDERSTANDING MARKETING AND THE MARKETING PROCESS. 1. Marketing: Managing Profitable Customer Relationships. 2. Company and Marketing Strategy: Partnering to Build Customer Relationships. 3. Marketing in the Digital Age: Making New Customer C |
| spellingShingle |
Synopsis: I. UNDERSTANDING MARKETING AND THE MARKETING PROCESS. 1. Marketing: Managing Profitable Customer Relationships. 2. Company and Marketing Strategy: Partnering to Build Customer Relationships. 3. Marketing in the Digital Age: Making New Customer C Philip Kotler Principles of Marketing |
| description |
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| format |
TEXT |
| author |
Philip Kotler |
| author_facet |
Philip Kotler |
| author_sort |
Philip Kotler |
| title |
Principles of Marketing |
| title_short |
Principles of Marketing |
| title_full |
Principles of Marketing |
| title_fullStr |
Principles of Marketing |
| title_full_unstemmed |
Principles of Marketing |
| title_sort |
principles of marketing |
| publisher |
Prentice Hall |
| publishDate |
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| _version_ |
1742475454815666176 |