Principles of Marketing

Principles of Marketing

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Bibliographic Details
Main Author: Philip Kotler
Format: TEXT
Published: Prentice Hall
Subjects:
Synopsis: I. UNDERSTANDING MARKETING AND THE MARKETING PROCESS. 1. Marketing: Managing Profitable Customer Relationships. 2. Company and Marketing Strategy: Partnering to Build Customer Relationships. 3. Marketing in the Digital Age: Making New Customer C
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