Electronic Commerce: a Managerial Perspective 2004

Electronic Commerce: a Managerial Perspective 2004

Sparad:
Bibliografiska uppgifter
Huvudupphovsman: Efraim Turban
Materialtyp: TEXT
Publicerad: Pearson Education,Inc.
Ämnen:
Synopsis: I. INTRODUCTION TO E-COMMERCE AND E-MARKETPLACES. 1. Overview of Electronic Commerce. 2. E-Marketplaces: Structure, Mechanisms, Economics, and Impacts. Appendix 2A: Build to Order Production. II. INTERNET CONSUMER RETAILING. 3. Retailing in Elec
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