Strategic Management and Competitive Advantage; concepts and cases, 2e

Strategic Management and Competitive Advantage; concepts and cases, 2e

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Bibliographic Details
Main Author: Jay B Barney
Format: TEXT
Published: Pearson Education,Inc.
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For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Stud
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