Marketing Management, 13e

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Main Author:	Philip Kotler
Format:	TEXT
Published:	Pearson Education,Inc.
Subjects:	For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
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id	amikomlib-2054
record_format	oai_dc
spelling	amikomlib-20542016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Management, 13ePhilip KotlerFor undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Pearson Education,Inc.TEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
spellingShingle	For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Philip Kotler Marketing Management, 13e
description
format	TEXT
author	Philip Kotler
author_facet	Philip Kotler
author_sort	Philip Kotler
title	Marketing Management, 13e
title_short	Marketing Management, 13e
title_full	Marketing Management, 13e
title_fullStr	Marketing Management, 13e
title_full_unstemmed	Marketing Management, 13e
title_sort	marketing management, 13e
publisher	Pearson Education,Inc.
publishDate
_version_	1742475470828470272

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