Marketing Management, 13e

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Main Author:	Kevin Lane Keller
Format:	TEXT
Published:	Pearson Education,Inc.
Subjects:	For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
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id	amikomlib-2055
record_format	oai_dc
spelling	amikomlib-20552016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Management, 13eKevin Lane KellerFor undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Pearson Education,Inc.TEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
spellingShingle	For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Kevin Lane Keller Marketing Management, 13e
description
format	TEXT
author	Kevin Lane Keller
author_facet	Kevin Lane Keller
author_sort	Kevin Lane Keller
title	Marketing Management, 13e
title_short	Marketing Management, 13e
title_full	Marketing Management, 13e
title_fullStr	Marketing Management, 13e
title_full_unstemmed	Marketing Management, 13e
title_sort	marketing management, 13e
publisher	Pearson Education,Inc.
publishDate
_version_	1742475471033991168

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