Marketing Metrics: 50+ Metrics Every Executive Should Master

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Main Author:	Paul W. Farris
Format:	TEXT
Published:	Wharton School
Subjects:	Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce todays most powerful marketing metrics. The autho
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id	amikomlib-2125
record_format	oai_dc
spelling	amikomlib-21252016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Metrics: 50+ Metrics Every Executive Should MasterPaul W. FarrisFew marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce todays most powerful marketing metrics. The authoWharton SchoolTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce todays most powerful marketing metrics. The autho
spellingShingle	Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce todays most powerful marketing metrics. The autho Paul W. Farris Marketing Metrics: 50+ Metrics Every Executive Should Master
description
format	TEXT
author	Paul W. Farris
author_facet	Paul W. Farris
author_sort	Paul W. Farris
title	Marketing Metrics: 50+ Metrics Every Executive Should Master
title_short	Marketing Metrics: 50+ Metrics Every Executive Should Master
title_full	Marketing Metrics: 50+ Metrics Every Executive Should Master
title_fullStr	Marketing Metrics: 50+ Metrics Every Executive Should Master
title_full_unstemmed	Marketing Metrics: 50+ Metrics Every Executive Should Master
title_sort	marketing metrics: 50+ metrics every executive should master
publisher	Wharton School
publishDate
_version_	1742475489668235264

Marketing Metrics: 50+ Metrics Every Executive Should Master

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