Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics: 50+ Metrics Every Executive Should Master

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Bibliographic Details
Main Author: Paul W. Farris
Format: TEXT
Published: Wharton School
Subjects:
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce todays most powerful marketing metrics. The autho
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