APA (7th ed.) Citation

Bendle, N. T. Marketing Metrics: 50+ Metrics Every Executive Should Master. Wharton School.

Chicago Style (17th ed.) Citation

Bendle, Neil T. Marketing Metrics: 50+ Metrics Every Executive Should Master. Wharton School.

MLA (8th ed.) Citation

Bendle, Neil T. Marketing Metrics: 50+ Metrics Every Executive Should Master. Wharton School.

Warning: These citations may not always be 100% accurate.