Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics: 50+ Metrics Every Executive Should Master

Saved in:
Bibliographic Details
Main Author: Neil T. Bendle
Format: TEXT
Published: Wharton School
Subjects:
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce todays most powerful marketing metrics. The autho
Tags: Add Tag
No Tags, Be the first to tag this record!
PINJAM
Description
Summary:

Similar Items