Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics: 50+ Metrics Every Executive Should Master

Saved in:
Bibliographic Details
Main Author: Neil T. Bendle
Format: TEXT
Published: Wharton School
Subjects:
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce todays most powerful marketing metrics. The autho
Tags: Add Tag
No Tags, Be the first to tag this record!
PINJAM
id amikomlib-2126
record_format oai_dc
spelling amikomlib-21262016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Metrics: 50+ Metrics Every Executive Should MasterNeil T. BendleFew marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce todays most powerful marketing metrics. The authoWharton SchoolTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce todays most powerful marketing metrics. The autho
spellingShingle Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce todays most powerful marketing metrics. The autho
Neil T. Bendle
Marketing Metrics: 50+ Metrics Every Executive Should Master
description
format TEXT
author Neil T. Bendle
author_facet Neil T. Bendle
author_sort Neil T. Bendle
title Marketing Metrics: 50+ Metrics Every Executive Should Master
title_short Marketing Metrics: 50+ Metrics Every Executive Should Master
title_full Marketing Metrics: 50+ Metrics Every Executive Should Master
title_fullStr Marketing Metrics: 50+ Metrics Every Executive Should Master
title_full_unstemmed Marketing Metrics: 50+ Metrics Every Executive Should Master
title_sort marketing metrics: 50+ metrics every executive should master
publisher Wharton School
publishDate
_version_ 1742475489876901888

Similar Items