Marketing In The Public Sector: a roadmap for improved performance

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Main Author: Philip Kotler
Format: TEXT
Published: Wharton School
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spelling amikomlib-21272016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing In The Public Sector: a roadmap for improved performancePhilip KotlerDiscover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthrough technWharton SchoolTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthrough techn
spellingShingle Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthrough techn
Philip Kotler
Marketing In The Public Sector: a roadmap for improved performance
description
format TEXT
author Philip Kotler
author_facet Philip Kotler
author_sort Philip Kotler
title Marketing In The Public Sector: a roadmap for improved performance
title_short Marketing In The Public Sector: a roadmap for improved performance
title_full Marketing In The Public Sector: a roadmap for improved performance
title_fullStr Marketing In The Public Sector: a roadmap for improved performance
title_full_unstemmed Marketing In The Public Sector: a roadmap for improved performance
title_sort marketing in the public sector: a roadmap for improved performance
publisher Wharton School
publishDate
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