Marketing In The Public Sector: a roadmap for improved performance
Saved in:
Main Author: | |
---|---|
Format: | TEXT |
Published: |
Wharton School
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
amikomlib-2127 |
---|---|
record_format |
oai_dc |
spelling |
amikomlib-21272016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing In The Public Sector: a roadmap for improved performancePhilip KotlerDiscover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthrough technWharton SchoolTEXT |
institution |
Universitas Amikom Yogyakarta |
collection |
Perpustakaan Yogyakarta |
topic |
Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthrough techn |
spellingShingle |
Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthrough techn Philip Kotler Marketing In The Public Sector: a roadmap for improved performance |
description |
|
format |
TEXT |
author |
Philip Kotler |
author_facet |
Philip Kotler |
author_sort |
Philip Kotler |
title |
Marketing In The Public Sector: a roadmap for improved performance |
title_short |
Marketing In The Public Sector: a roadmap for improved performance |
title_full |
Marketing In The Public Sector: a roadmap for improved performance |
title_fullStr |
Marketing In The Public Sector: a roadmap for improved performance |
title_full_unstemmed |
Marketing In The Public Sector: a roadmap for improved performance |
title_sort |
marketing in the public sector: a roadmap for improved performance |
publisher |
Wharton School |
publishDate |
|
_version_ |
1742475490102345728 |