APA (7th ed.) Citation

Keller, K. L. Marketing Management,12e. Pearson Education,Inc.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Marketing Management,12e. Pearson Education,Inc.

MLA (8th ed.) Citation

Keller, Kevin Lane. Marketing Management,12e. Pearson Education,Inc.

Warning: These citations may not always be 100% accurate.