Principles of Marketing

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Main Author: Gary Armstrong
Format: TEXT
Published: Pearson Education,Inc.
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id amikomlib-2157
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spelling amikomlib-21572016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAPrinciples of MarketingGary ArmstrongBook Description: Updated and streamlined, Principles of Marketing, 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Pearson Education,Inc.TEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Book Description: Updated and streamlined, Principles of Marketing, 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.
spellingShingle Book Description: Updated and streamlined, Principles of Marketing, 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.
Gary Armstrong
Principles of Marketing
description
format TEXT
author Gary Armstrong
author_facet Gary Armstrong
author_sort Gary Armstrong
title Principles of Marketing
title_short Principles of Marketing
title_full Principles of Marketing
title_fullStr Principles of Marketing
title_full_unstemmed Principles of Marketing
title_sort principles of marketing
publisher Pearson Education,Inc.
publishDate
_version_ 1742475497472786432