Principles of Marketing

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Bibliographic Details
Main Author:	Philip Kotler
Format:	TEXT
Published:	Pearson Education,Inc.
Subjects:	Book Description: Updated and streamlined, Principles of Marketing, 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.
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id	amikomlib-2158
record_format	oai_dc
spelling	amikomlib-21582016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAPrinciples of MarketingPhilip KotlerBook Description: Updated and streamlined, Principles of Marketing, 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Pearson Education,Inc.TEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	Book Description: Updated and streamlined, Principles of Marketing, 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.
spellingShingle	Book Description: Updated and streamlined, Principles of Marketing, 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Philip Kotler Principles of Marketing
description
format	TEXT
author	Philip Kotler
author_facet	Philip Kotler
author_sort	Philip Kotler
title	Principles of Marketing
title_short	Principles of Marketing
title_full	Principles of Marketing
title_fullStr	Principles of Marketing
title_full_unstemmed	Principles of Marketing
title_sort	principles of marketing
publisher	Pearson Education,Inc.
publishDate
_version_	1742475497704521728

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