Advertising Principles and Practice
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amikomlib-21602016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising Principles and PracticeSandra MoriartyPart I: Advertising FoundationsChapter 1: Introduction to AdvertisingChapter 2: Advertisings Role in MarketingChapter 3: Advertising and SocietyPart II: Planning and StrategyChapter 4: How Advertising WorksChapter 5: The Consumer AudienceChapter 6: StratePearson Education,Inc.TEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
Part I: Advertising FoundationsChapter 1: Introduction to AdvertisingChapter 2: Advertisings Role in MarketingChapter 3: Advertising and SocietyPart II: Planning and StrategyChapter 4: How Advertising WorksChapter 5: The Consumer AudienceChapter 6: Strate |
| spellingShingle |
Part I: Advertising FoundationsChapter 1: Introduction to AdvertisingChapter 2: Advertisings Role in MarketingChapter 3: Advertising and SocietyPart II: Planning and StrategyChapter 4: How Advertising WorksChapter 5: The Consumer AudienceChapter 6: Strate Sandra Moriarty Advertising Principles and Practice |
| description |
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| format |
TEXT |
| author |
Sandra Moriarty |
| author_facet |
Sandra Moriarty |
| author_sort |
Sandra Moriarty |
| title |
Advertising Principles and Practice |
| title_short |
Advertising Principles and Practice |
| title_full |
Advertising Principles and Practice |
| title_fullStr |
Advertising Principles and Practice |
| title_full_unstemmed |
Advertising Principles and Practice |
| title_sort |
advertising principles and practice |
| publisher |
Pearson Education,Inc. |
| publishDate |
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| _version_ |
1742475498496196608 |