E - Marketing

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Main Author: Judy Strauss
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Published: Pearson Education,Inc.
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spelling amikomlib-21622016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAE - MarketingJudy StraussSynopsis: I. E-MARKETING IN CONTEXT.1. Convergence.2. Strategic E-Marketing.3. The E-Marketing Plan.II. E-MARKETING ENVIRONMENT.4. Global Markets.5. Ethical and Legal Issues.III. E-MARKETING STRATEGY.6. Marketing Knowledge.7. Consumer Behavior.8. SegmentaPearson Education,Inc.TEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Synopsis: I. E-MARKETING IN CONTEXT.1. Convergence.2. Strategic E-Marketing.3. The E-Marketing Plan.II. E-MARKETING ENVIRONMENT.4. Global Markets.5. Ethical and Legal Issues.III. E-MARKETING STRATEGY.6. Marketing Knowledge.7. Consumer Behavior.8. Segmenta
spellingShingle Synopsis: I. E-MARKETING IN CONTEXT.1. Convergence.2. Strategic E-Marketing.3. The E-Marketing Plan.II. E-MARKETING ENVIRONMENT.4. Global Markets.5. Ethical and Legal Issues.III. E-MARKETING STRATEGY.6. Marketing Knowledge.7. Consumer Behavior.8. Segmenta
Judy Strauss
E - Marketing
description
format TEXT
author Judy Strauss
author_facet Judy Strauss
author_sort Judy Strauss
title E - Marketing
title_short E - Marketing
title_full E - Marketing
title_fullStr E - Marketing
title_full_unstemmed E - Marketing
title_sort e - marketing
publisher Pearson Education,Inc.
publishDate
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