E - Marketing
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amikomlib-21622016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAE - MarketingJudy StraussSynopsis: I. E-MARKETING IN CONTEXT.1. Convergence.2. Strategic E-Marketing.3. The E-Marketing Plan.II. E-MARKETING ENVIRONMENT.4. Global Markets.5. Ethical and Legal Issues.III. E-MARKETING STRATEGY.6. Marketing Knowledge.7. Consumer Behavior.8. SegmentaPearson Education,Inc.TEXT |
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Synopsis: I. E-MARKETING IN CONTEXT.1. Convergence.2. Strategic E-Marketing.3. The E-Marketing Plan.II. E-MARKETING ENVIRONMENT.4. Global Markets.5. Ethical and Legal Issues.III. E-MARKETING STRATEGY.6. Marketing Knowledge.7. Consumer Behavior.8. Segmenta |
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Synopsis: I. E-MARKETING IN CONTEXT.1. Convergence.2. Strategic E-Marketing.3. The E-Marketing Plan.II. E-MARKETING ENVIRONMENT.4. Global Markets.5. Ethical and Legal Issues.III. E-MARKETING STRATEGY.6. Marketing Knowledge.7. Consumer Behavior.8. Segmenta Judy Strauss E - Marketing |
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TEXT |
author |
Judy Strauss |
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Judy Strauss |
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Judy Strauss |
title |
E - Marketing |
title_short |
E - Marketing |
title_full |
E - Marketing |
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E - Marketing |
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E - Marketing |
title_sort |
e - marketing |
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Pearson Education,Inc. |
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1742475498940792832 |