E - Marketing

E - Marketing

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Bibliographic Details
Main Author: Judy Strauss
Format: TEXT
Published: Pearson Education,Inc.
Subjects:
Synopsis: I. E-MARKETING IN CONTEXT.1. Convergence.2. Strategic E-Marketing.3. The E-Marketing Plan.II. E-MARKETING ENVIRONMENT.4. Global Markets.5. Ethical and Legal Issues.III. E-MARKETING STRATEGY.6. Marketing Knowledge.7. Consumer Behavior.8. Segmenta
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