APA (7th ed.) Citation

Keller, K. L. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc.

MLA (8th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 3e. Pearson Education,Inc.

Warning: These citations may not always be 100% accurate.