Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e

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Main Author:	Kevin Lane Keller
Format:	TEXT
Published:	Pearson Education,Inc.
Subjects:	For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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id	amikomlib-2214
record_format	oai_dc
spelling	amikomlib-22142016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAStrategic Brand Management: building, Measuring, and Managing Brand Equity, 3eKevin Lane KellerFor students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Pearson Education,Inc.TEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
spellingShingle	For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Kevin Lane Keller Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
description
format	TEXT
author	Kevin Lane Keller
author_facet	Kevin Lane Keller
author_sort	Kevin Lane Keller
title	Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
title_short	Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
title_full	Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
title_fullStr	Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
title_full_unstemmed	Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e
title_sort	strategic brand management: building, measuring, and managing brand equity, 3e
publisher	Pearson Education,Inc.
publishDate
_version_	1742475512278679552

Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e

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