Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e

Strategic Brand Management: building, Measuring, and Managing Brand Equity, 3e

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Bibliographic Details
Main Author: Kevin Lane Keller
Format: TEXT
Published: Pearson Education,Inc.
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For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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