Industrial marketing Cases and Concepts

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Main Author: E. Raymond Corey
Format: TEXT
Published: Prenhallindo
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id amikomlib-2277
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spelling amikomlib-22772016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAIndustrial marketing Cases and ConceptsE. Raymond CoreyThis case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The bookPrenhallindoTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The book
spellingShingle This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The book
E. Raymond Corey
Industrial marketing Cases and Concepts
description
format TEXT
author E. Raymond Corey
author_facet E. Raymond Corey
author_sort E. Raymond Corey
title Industrial marketing Cases and Concepts
title_short Industrial marketing Cases and Concepts
title_full Industrial marketing Cases and Concepts
title_fullStr Industrial marketing Cases and Concepts
title_full_unstemmed Industrial marketing Cases and Concepts
title_sort industrial marketing cases and concepts
publisher Prenhallindo
publishDate
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