APA (7th ed.) Citation

Lane, W. R. Kleppners Advertising Procedure, 17e. Pearson Education,Inc.

Chicago Style (17th ed.) Citation

Lane, W. Ronald. Kleppners Advertising Procedure, 17e. Pearson Education,Inc.

MLA (8th ed.) Citation

Lane, W. Ronald. Kleppners Advertising Procedure, 17e. Pearson Education,Inc.

Warning: These citations may not always be 100% accurate.