Kleppners Advertising Procedure, 17e

Kleppners Advertising Procedure, 17e

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Bibliographic Details
Main Author: W. Ronald Lane
Format: TEXT
Published: Pearson Education,Inc.
Subjects:
Primarily intended for undergraduate students majoring in advertising, marketing, and management Kleppners Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight
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