Strategic Marketing Problems: Cases and Comments
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amikomlib-23242016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAStrategic Marketing Problems: Cases and CommentsRoger A. KerinSynopsis: A market leader, Strategic Marketing Problems is a casebook for an advanced marketing course. This 8th edition provides new sections on international, and on building a marketing plan. Cases reflect a broad overview of marketing and applicationsPrentice HallTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
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Synopsis: A market leader, Strategic Marketing Problems is a casebook for an advanced marketing course. This 8th edition provides new sections on international, and on building a marketing plan. Cases reflect a broad overview of marketing and applications |
| spellingShingle |
Synopsis: A market leader, Strategic Marketing Problems is a casebook for an advanced marketing course. This 8th edition provides new sections on international, and on building a marketing plan. Cases reflect a broad overview of marketing and applications Roger A. Kerin Strategic Marketing Problems: Cases and Comments |
| description |
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| format |
TEXT |
| author |
Roger A. Kerin |
| author_facet |
Roger A. Kerin |
| author_sort |
Roger A. Kerin |
| title |
Strategic Marketing Problems: Cases and Comments |
| title_short |
Strategic Marketing Problems: Cases and Comments |
| title_full |
Strategic Marketing Problems: Cases and Comments |
| title_fullStr |
Strategic Marketing Problems: Cases and Comments |
| title_full_unstemmed |
Strategic Marketing Problems: Cases and Comments |
| title_sort |
strategic marketing problems: cases and comments |
| publisher |
Prentice Hall |
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1742475541288583168 |