The ASIAN Marketing Casebook

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Main Author: Noel Capon
Format: TEXT
Published: Prentice Hall
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spelling amikomlib-23482016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAThe ASIAN Marketing CasebookNoel CaponThis compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Prentice HallTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong
spellingShingle This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong
Noel Capon
The ASIAN Marketing Casebook
description
format TEXT
author Noel Capon
author_facet Noel Capon
author_sort Noel Capon
title The ASIAN Marketing Casebook
title_short The ASIAN Marketing Casebook
title_full The ASIAN Marketing Casebook
title_fullStr The ASIAN Marketing Casebook
title_full_unstemmed The ASIAN Marketing Casebook
title_sort asian marketing casebook
publisher Prentice Hall
publishDate
_version_ 1742475547403878400