APA (7th ed.) Citation

Batten, A. Understanding Broadcast and Cable Finance: A Primer For The Nonfinancial Manager. Focal Press.

Chicago Style (17th ed.) Citation

Batten, Alan. Understanding Broadcast and Cable Finance: A Primer For The Nonfinancial Manager. Focal Press.

MLA (8th ed.) Citation

Batten, Alan. Understanding Broadcast and Cable Finance: A Primer For The Nonfinancial Manager. Focal Press.

Warning: These citations may not always be 100% accurate.