Malhotra, N. K. Marketing Research: An Applied Approach. Prentice Hall.
Chicago Style (17th ed.) CitationMalhotra, Naresh K. Marketing Research: An Applied Approach. Prentice Hall.
MLA (8th ed.) CitationMalhotra, Naresh K. Marketing Research: An Applied Approach. Prentice Hall.
Warning: These citations may not always be 100% accurate.