Strategic Management: Building and Sustaining Competitive Advantage

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Bibliografski detalji
Glavni autor:	Robert A. Pitts
Format:	TEXT
Izdano:	South-Westren Publishing Co.
Teme:	Strategic Management, 2e axplores how to build, extend, organize and sustain a competitive advantage, focusing on five key items: distinctive competence, quality, globalization, change, and ethics.
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