| id |
amikomlib-2691 |
|---|---|
| record_format |
oai_dc |
| spelling |
amikomlib-26912016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising and integrated brand promotion, 3eRichard J. SemenikSynopsis: Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readerThomsonTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
Synopsis: Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing reader |
| spellingShingle |
Synopsis: Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing reader Richard J. Semenik Advertising and integrated brand promotion, 3e |
| description |
|
| format |
TEXT |
| author |
Richard J. Semenik |
| author_facet |
Richard J. Semenik |
| author_sort |
Richard J. Semenik |
| title |
Advertising and integrated brand promotion, 3e |
| title_short |
Advertising and integrated brand promotion, 3e |
| title_full |
Advertising and integrated brand promotion, 3e |
| title_fullStr |
Advertising and integrated brand promotion, 3e |
| title_full_unstemmed |
Advertising and integrated brand promotion, 3e |
| title_sort |
advertising and integrated brand promotion, 3e |
| publisher |
Thomson |
| publishDate |
|
| _version_ |
1742475639781326848 |