id |
amikomlib-2698 |
---|---|
record_format |
oai_dc |
spelling |
amikomlib-26982016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAThe New Marketing Conversation: creating and strengthening relationships between buyers and sellersAlexandra MacAaronAmong the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, Creating Marketing ConThomsonTEXT |
institution |
Universitas Amikom Yogyakarta |
collection |
Perpustakaan Yogyakarta |
topic |
Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, Creating Marketing Con |
spellingShingle |
Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, Creating Marketing Con Alexandra MacAaron The New Marketing Conversation: creating and strengthening relationships between buyers and sellers |
description |
|
format |
TEXT |
author |
Alexandra MacAaron |
author_facet |
Alexandra MacAaron |
author_sort |
Alexandra MacAaron |
title |
The New Marketing Conversation: creating and strengthening relationships between buyers and sellers |
title_short |
The New Marketing Conversation: creating and strengthening relationships between buyers and sellers |
title_full |
The New Marketing Conversation: creating and strengthening relationships between buyers and sellers |
title_fullStr |
The New Marketing Conversation: creating and strengthening relationships between buyers and sellers |
title_full_unstemmed |
The New Marketing Conversation: creating and strengthening relationships between buyers and sellers |
title_sort |
new marketing conversation: creating and strengthening relationships between buyers and sellers |
publisher |
Thomson |
publishDate |
|
_version_ |
1742475641405571072 |