The New Marketing Conversation: creating and strengthening relationships between buyers and sellers

The New Marketing Conversation: creating and strengthening relationships between buyers and sellers

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Bibliographic Details
Main Author:	Alexandra MacAaron
Format:	TEXT
Published:	Thomson
Subjects:	Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, Creating Marketing Con
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