Global Marketing Management: A Casebook, 5e
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amikomlib-27132016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAGlobal Marketing Management: A Casebook, 5eChristopher A. BartlettSometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming ThomsonTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
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Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming |
| spellingShingle |
Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming Christopher A. Bartlett Global Marketing Management: A Casebook, 5e |
| description |
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| format |
TEXT |
| author |
Christopher A. Bartlett |
| author_facet |
Christopher A. Bartlett |
| author_sort |
Christopher A. Bartlett |
| title |
Global Marketing Management: A Casebook, 5e |
| title_short |
Global Marketing Management: A Casebook, 5e |
| title_full |
Global Marketing Management: A Casebook, 5e |
| title_fullStr |
Global Marketing Management: A Casebook, 5e |
| title_full_unstemmed |
Global Marketing Management: A Casebook, 5e |
| title_sort |
global marketing management: a casebook, 5e |
| publisher |
Thomson |
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| _version_ |
1742475645660692480 |