Global Marketing Management: A Casebook, 5e

Global Marketing Management: A Casebook, 5e

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Bibliographic Details
Main Author:	Christopher A. Bartlett
Format:	TEXT
Published:	Thomson
Subjects:	Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming
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