Global Marketing Management: A Casebook, 5e

Global Marketing Management: A Casebook, 5e

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書誌詳細
第一著者:	Christopher A. Bartlett
フォーマット:	TEXT
出版事項:	Thomson
主題:	Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming
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