| id |
amikomlib-2731 |
|---|---|
| record_format |
oai_dc |
| spelling |
amikomlib-27312016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAIntegrated Marketing Communications in Advertising And PromotionTerence A. ShimpIntegrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing. ThomsonTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing. |
| spellingShingle |
Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing. Terence A. Shimp Integrated Marketing Communications in Advertising And Promotion |
| description |
|
| format |
TEXT |
| author |
Terence A. Shimp |
| author_facet |
Terence A. Shimp |
| author_sort |
Terence A. Shimp |
| title |
Integrated Marketing Communications in Advertising And Promotion |
| title_short |
Integrated Marketing Communications in Advertising And Promotion |
| title_full |
Integrated Marketing Communications in Advertising And Promotion |
| title_fullStr |
Integrated Marketing Communications in Advertising And Promotion |
| title_full_unstemmed |
Integrated Marketing Communications in Advertising And Promotion |
| title_sort |
integrated marketing communications in advertising and promotion |
| publisher |
Thomson |
| publishDate |
|
| _version_ |
1742475650150694912 |