Integrated Marketing Communications in Advertising And Promotion

Integrated Marketing Communications in Advertising And Promotion

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Terence A. Shimp
Aineistotyyppi: TEXT
Julkaistu: Thomson
Aiheet:
Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing.
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