Integrated Marketing Communications in Advertising And Promotion

Integrated Marketing Communications in Advertising And Promotion

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書誌詳細
第一著者: Terence A. Shimp
フォーマット: TEXT
出版事項: Thomson
主題:
Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing.
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