Internet Marketing and E-Commerce

Internet Marketing and E-Commerce

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Dettagli Bibliografici
Autore principale: Kirthi Kalyanam
Natura: TEXT
Pubblicazione: Thomson
Soggetti:
Internet Marketing & E-Commerce , continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close
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