| id |
amikomlib-2736 |
|---|---|
| record_format |
oai_dc |
| spelling |
amikomlib-27362016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAServices Marketing: Concepts, Strategies, & Cases, 3eK. Douglas HoffmanServices Marketing: Concepts, Strategies and Cases, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases tThomsonTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
Services Marketing: Concepts, Strategies and Cases, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases t |
| spellingShingle |
Services Marketing: Concepts, Strategies and Cases, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases t K. Douglas Hoffman Services Marketing: Concepts, Strategies, & Cases, 3e |
| description |
|
| format |
TEXT |
| author |
K. Douglas Hoffman |
| author_facet |
K. Douglas Hoffman |
| author_sort |
K. Douglas Hoffman |
| title |
Services Marketing: Concepts, Strategies, & Cases, 3e |
| title_short |
Services Marketing: Concepts, Strategies, & Cases, 3e |
| title_full |
Services Marketing: Concepts, Strategies, & Cases, 3e |
| title_fullStr |
Services Marketing: Concepts, Strategies, & Cases, 3e |
| title_full_unstemmed |
Services Marketing: Concepts, Strategies, & Cases, 3e |
| title_sort |
services marketing: concepts, strategies, & cases, 3e |
| publisher |
Thomson |
| publishDate |
|
| _version_ |
1742475651189833728 |