Marketing Strategy,4e

Marketing Strategy,4e

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Bibliographic Details
Main Author:	Michael D. Hartline
Format:	TEXT
Published:	Thomson
Subjects:	Thoroughly revised and updated, Marketing Strategy, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and - for the first time - photographs, the fourth e
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