APA (7th ed.) Citation

Zidmund, W. G. Essensials of Marketing Research, 3e. Thomson.

Chicago Style (17th ed.) Citation

Zidmund, William G. Essensials of Marketing Research, 3e. Thomson.

MLA (8th ed.) Citation

Zidmund, William G. Essensials of Marketing Research, 3e. Thomson.

Warning: These citations may not always be 100% accurate.