Advertising and Integrated Brand Promotion, 5e

Advertising and Integrated Brand Promotion, 5e

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Bibliographic Details
Main Author: Thomas C. Oguinn
Format: TEXT
Published: South - Western
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Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends. Book Info New t
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