APA (7th ed.) Citation

Shimp, T. A. Integrated Marketing Communication in Advertising and Promotion, 8ed. South - Western.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Integrated Marketing Communication in Advertising and Promotion, 8ed. South - Western.

MLA (8th ed.) Citation

Shimp, Terence A. Integrated Marketing Communication in Advertising and Promotion, 8ed. South - Western.

Warning: These citations may not always be 100% accurate.