Strategic Market Relationships From Strategy to Implementation, 2e

Strategic Market Relationships From Strategy to Implementation, 2e

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Bibliographic Details
Main Author: Bill Donaldson
Format: TEXT
Published: Wiley Publishing
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Strategic Market Relationships, 2nd Edition develops the readers understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, fro
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